I always say that Coca Cola does a very good publicity. Their commercials are, normally, very imaginative and most of them provoke an emotion in us or some kind of reaction.
The last one,
share a coke, in my opinion is fascinating... Who doesn't want a coke with his
name? A personalized product? A special product only for us? Moreover, we have
the possibility to gift the cokes that we find with the name of our friends and
family to them.
However, I would
have added one element more in the campaign...
Sharing a coke
with our friends is fine and easy, but if we propose ourselves a challenge?
What about share a coke with friends that regrettably, we don't see very often?
Or with school friends or those who we met in the first years at the university
and we have not seen anymore... Or even, why not, with our ex-boyfriends or
ex-girlfriends... Doing it could mean a challenge for us, for example breaking
with our shyness, but even more important...
Could it suppose a new beginning in our old friendship?
I made myself the
promise that if I see a coke with the name of an acquaintance or someone who is
not in my live now... I will try to save the coke for him, and I will try
everything possible to give it to him... (If he or she is a little far away, at
least, I am going to show them a picture through Facebook or email)
Because,
although is so nice to share a coke with your friends... Isn't would be more special
to share it with people who are not in our live anymore, but someday they meant
something (or everything) for us?
